Small Business Integrated Marketing: More Focus Is Needed, Especially in the B-To-B Space

Small businesses who operate in the business-to-business space do a lot of things right, but marketing is not one of them. This article will explain why this is the case and explore associated pitfalls and opportunities, as well as give you a definition of b-to-b (business-to-business) marketing and suggest some effective solutions to the problem.Typically, companies with 20 to 100 employees or so who are in manufacturing, distribution, professional services and the like do not have a marketing manager, and rightly so; these firms are simply too small to justify that position. So the president or general manager is responsible for marketing. This doesn’t work very well because that person has more important things to do such as keeping the place running and keeping the doors open. So, there’s little or no time for marketing planning or to implement a plan consistently.First let’s define “marketing” as it applies to the b-to-b space. Simply put, marketing is not advertising. Advertising is part of marketing, but a small part.The correct definition of b-to-b marketing is that it’s the integration and orchestration of all of the tactics that go into bringing a product or service to market: marketing research and competitive analysis; face-to-face selling; online support including an optimized website with an SEO (search engine optimization) strategy; downloadable white papers and how-to’s; email marketing; trade shows; sales lead generation; a customer retention strategy; sales tools such as brochures and literature and testimonials; online and offline press and publicity. You get the idea: it’s not just advertising.Most small business owners and general managers know they should be doing something to generate business other than shove their salespeople out the door. But they don’t get around to those other things, meaning marketing. Suddenly a year has gone by and their sales and market share have suffered. So they scramble to do something like build a new website or try some online advertising. But they have no plan. As the saying goes, “He who fails to plan, plans to fail.”On the other hand, with a well-crafted marketing and advertising plan the business can actually have a strategy to develop a consistent market presence, generate sales leads, create a better brand and retain existing customers. But can the business afford to do this, and how does it get done?The first part of the answer is, they can’t afford to not put a marketing plan in place because their market is full of competitors who can and will beat them in the marketing arena. It’s a market-share battleground out there and the best marketer wins.Another argument for investing in an integrated marketing plan is this: companies pay for legal, IT and accounting services, right? Marketing expertise is no different.In terms of cost, it comes down to needs. If there hasn’t been a formal marketing plan in place for some time and if the company doesn’t know where it stands in terms of its status (market share, perception etc.), some research will be needed and a marketing plan should be developed.The plan will comprise three main components: the company’s business objectives; its sales and marketing strategies; and the tactics and media spend necessary to achieve the objectives. Depending on where the company goes to get this done, the cost will probably be between $3,000 and $7,500 for a plan. Then the plan must be implemented.Where does a company go to get this done? For smaller businesses, it’s best to avoid larger ad agencies; those with 50 employees and above. They’ll want to work with big marketing budgets, say, $500,000 at minimum. It’s also better to work with an agency that specializes in the b-to-b space; they understand the integration referred to above. While it’s handy if the agency is local, it doesn’t have to be. It’s more important that the agency is a good fit for the company.Another alternative is to contract a good b-to-b marketing consultant to do your research and draft your marketing plan. But have the second step lined up, too: an agency who can implement the plan, ideally a smaller agency specializing in b-to-b marketing. Check their work and get referrals from their clients.Whatever route you choose, make sure the firm you choose is very knowledgeable in the online space. Today, almost all marketing in the b-to-b space occurs online: information gathering and downloads of white papers and how-to’s; organic search results, online ads, web engagement, SEO, email marketing, press, articles, etc.Actually, this is good news since online marketing and the analytics associated with it are far less costly than the traditional methods b-to-b marketers have been used to such as trade magazines, lavish literature, direct mail and trade shows (not that those traditional tactics should be abandoned.)So what is the cost for a full-blown integrated marketing plan, media spending and implementation-management by an agency or a consultant?The best budgeting method is the “task method”, meaning determining what tasks need to be done considering your market circumstances, then assigning costs to those tasks and their associated media. It varies by company. That’s something a good marketing agency can do for you. If you have a very limited budget a good agency can develop your plan and focus on its most critical tasks, working with a first-year budget as small as $50,000.But a full-blown integrated marketing-media plan is highly recommended if you want to be a market leader. As a rule of thumb, the higher your gross sales, the less you’ll pay as a percentage of your sales. Roughly, if you’re a smaller company, say, sales of $5 million or so, count on spending about three percent of your gross sales, or about $150,000. At $10 million in sales, perhaps two percent, or $200,000. At $20 million, probably between one and two percent, so about $300,000.One thing is certain: a well-planned and well-implemented b-to-b marketing and advertising plan with a strong online component pays off. It helps you compete better for market dominance. However, marketing planning and implementation takes focus, consistency and the help of professionals.

Consumer Credit Services

It isn’t surprising that consumer credit services are a booming business today. The credit card industry along with a strong economy for a number of years made overuse of unsecured credit all to enticing form most people. With an economic downturn now full-blown, most are reeling under massive financial debt. Consumer credit services are capitalizing on people’s need to get out of debt.Consumer credit services can help to facilitate the process of eliminating debt in a number of ways. For the person, who is still in control of his or her finances, there are services that help in future planning and budgeting, and are just educational in general. Beyond that, and for the people who are beginning to lose control, there is credit counseling along with debt consolidation. These consumer credit services work very well for the consumer who has yet to start missing payments or has fallen somewhat behind. Debt consolidation without the necessity of a loan works very well for those with smaller debt, but who are behind. For those with assets like a home or other property, they may find it necessary to obtain a secured loan using that property as collateral. While it is one way to pay off one set of debts, it certainly doesn’t get rid of debt completely.


Other options in consumer credit services such as debt settlement, debt management, and bankruptcy are more drastic measures, but each does work. Bankruptcy, while claiming to be a fresh start with all bills erased, no longer works that way. The consumer can often end up losing assets and still paying off some creditors. Both debt settlement and debt management work without the necessity of loans or loss of property. By working with a consumer credit service known as a debt resolution company, professional negotiators work with the consumer’s creditors and the principles are reduced. At times, this can be as much as 50% off the original balance. The consumer pays monthly into an insured account. Money from the account is used to pay off creditors. With even the most sensible monthly plan, a consumer can be free of debt in 12 to 48 months at the most.


Consumer credit services are found everywhere these days, and the consumer has to be aware that many of them are not what they seem. Checking credentials, certifications and references is paramount to working with one that will have a good and complete program.

7 Reasons Why People Buy Darjeeling Tea Online

Darjeeling tea is loved around the world, and is grown in the aromatic tea region of the beautiful Himalayan mountain range in the city of Darjeeling. There are various types of blend of this tea, such as Green, Black, White and Oolong. The Darjeeling blends happen to be the favorite of everyone, due to their freshness, attractive aroma and light color. Makers of Darjeeling tea take a lot of care to preserve the amazing features of the blends of the area. Find out about the 7 main reasons why people love to buy Darjeeling tea online.1) Wow-worthy tasteThe fine taste of Darjeeling tea is the first thing that attracts so many tea drinkers to it. It tastes much like Muscat wine, and this is the reason why it is called the “Champagne of teas”. The blend has a fruity flavor and its musky, sweet notes make it one of a kind. These teas are available in different varieties, with floral sweet taste as well as a little astringent taste.


2) Weight control benefitsTea from Darjeeling tea estates is a rich source of caffeine, which can prevent additional weight gain. The substance accelerates the metabolic rate and further increases the effectiveness of exercises. Any individual who wants to control his or her weight can benefit from the consumption of this type of beverage.3) Stress relieving propertiesThis kind of tea happens to be packed with catechins, a type of antioxidant and natural phenol that can improve blood pressure and offer relief from stress as well. These complex organic molecules can help reduce pain sensations. Regular consumption of the tea is important for people who would like to de-stress themselves amid the hectic activities of daily life.4) Preventing gastric disorderDarjeeling tea also helps improve gastric health. It can help heal gastric cancer as well as prevent the development of stomach ulcers. The brew reduces the proliferation of the bacteria known as Helicobacter Pylori, which can cause severe ulcers in the stomach. This kind of brew has plenty of health benefits, and tea traders in Darjeeling attempt to maintain the quality of various varieties.5) Making the immune system strongerDarjeeling tea is also extremely effective in improving the natural immunity. People who tend to catch cold or flu easily should consume at least 1 cup of Darjeeling brew on a daily basis. The tea contains a type of enzyme known as Theanine, which can improve the ability of the body to combat infections.


6) Enhancing tooth healthOrganic Darjeeling tea, particularly of the black variety, can prevent the decay of tooth and reduce the formation of cavity. Daily intake of this tea blends can prevent the decay of tooth. Some studies indicate that the intake can help destroy cancer-causing organisms and help prevent oral cancer and other cancerous conditions.7) Preventing viral infectionsRecent research indicates that the consumption of black tea can eliminate germs, such as those that cause skin infections, cystitis, pneumonia, herpes and diarrhea. Some studies show that drinking black tea can neutralize viruses in the mouth.

Online Gambling Debts – How to Deal With the Causes and Effects of Online Gambling Debts

One thing there is no shortage of on the internet is opportunities to gamble. We are spoilt for choice, whether your fancy is for betting on sports, playing virtual card games or bingo. One of the things that makes internet gambling so potentially dangerous is that it is easily available for 24 hours a day. The real danger comes when you combine this factor with the fact that it is so easy to feel detached from the reality of money spent online. Gradually racking up a debt online does not feel the same as handing over hard earned cash from our wallet, so it is that much easier to lose track of how your online spending is mounting up.For these reasons, debt problems from internet gambling are on the increase. In this article I hope to clarify some of the legal issues around online gambling, as well as providing some advice on dealing with the underlying problem and the debts that result from it.Legal Issues Around Gambling DebtsWhen we talk about debt from online gambling it is important to be clear about the nature of the debt, because who the money is owed to does make a difference. People are often unsure about the legality of debts from online gambling. In the UK you can gamble legally on credit and incur a debt, but this debt is not then enforceable through the law.


However, there is an important point to make here, which is that this only applies when you are using credit extended by the company offering the gambling (casino, bookie, etc). If you use a credit card company to pay for internet gambling, that is a legally enforceable debt the same as it would be in any other circumstance, because you have borrowed money from the credit card company, not the casino. It is now against the law in the US to use a credit card to pay for online gambling.You will find that many credit cards will regard a payment to an internet gambling website as a cash advance. This is then clearly borrowing money from the card company and the debt you incur can be pursued through legal action. If you do use a credit card to pay for online gambling this way, you should be aware that cash advances on credit cards are almost always charged at a much higher rate of interest than normal credit for purchases.How To Deal With Debts Caused By GamblingIn dealing with gambling debts, there are two separate issues to tackle. One is the debt itself, and the other is the habit of gambling that led to the debt. Even if the debt is dealt with, it is likely to build up again if the root cause is not tackled too. Let us first consider the problem of paying off the debt.The principles for tackling debt are nearly always the same, irrespective of the causes of the debt. To permanently deal with debt you should not be considering borrowing more money or paying anyone to deal with your debt for you. These courses of action are likely to deepen your debt in the long run.With a little advice, you can deal with your debts yourself, by contacting your creditors and agreeing terms for repayment that you can afford. There is clearly more to it than that, but it is beyond the scope of this particular article. The process is straightforward and allows you to take back control of your finances.Factors Leading To Internet Gambling DebtsIt may help to have an understanding of why some people can become addicted to online gambling. The following are often contributory factors:Gambling can be thrilling, leading to an adrenalin rush and feelings that we want to recreate time and again.Many addictive gamblers think that they can win money and that this will solve all their other problems. It actually just leads to more problems by creating debt, which can then make it seem even more important to win the money, creating a vicious circle.Addiction to gambling can actually be a mental disorder, which can lead to a compulsive need to gamble.


Being addicted to online gambling is often associated with other personal difficulties, including depression and stress.Online Gambling Debts – The Warning Signs You may have a problem if you can answer yes to any of the following questions:When you are not gambling, do you think about gambling and how you are going to get back to it?Have you ever missed work because of online gambling?Do you feel the need to gamble again after winning or losing?Is the length of time you spend on gambling getting longer and have you ever spent longer online than you thought you had?Are you secretive about your gambling with family or friends and do you dislike other people bringing it up?Practical Steps To Tackle Online Gambling Addiction If you think you may have a problem with online gambling, here are a few simple steps you can take to begin to reduce or stop the habit:Be open with friends and family and seek help with the problem.Cancel any accounts you have with websites for online gambling.Consider using software that blocks your access to online gambling websites.Keep a proper, ongoing record of everything you spend – take steps to bring home the fact that the money you are using is real.